As a small business owner, you have big goals. You want to attract loyal customers, build a dedicated team, and become a leader in your niche. 

You’re looking for new ways to accomplish these goals. Maybe you’ve relied on traditional marketing methods like TV spots or newspaper ads, but ended up overspending for vague results. Maybe you’ve heard it’s essential to focus on digital marketing strategies, but found the term vague, overwhelming, and confusing, leaving you unsure of where to start and how it will actually help. 

We’re here to clear up the confusion. We know the ins and outs of digital marketing, and we’ve seen how it helps small businesses grow. With digital marketing, you can reach a massive audience, boost brand awareness, and increase sales — all while keeping your costs in check. Since digital marketing is relatively easy to measure and scale, you get a high level of control over your tactics and your results.

We also know that digital marketing can be time-consuming and require advanced skills. To help you overcome these problems, this guide also includes steps to outsourcing your digital marketing needs so you can keep your focus solely on growing your business. 

Ready to discover how this approach can work for your small business? Find out how you can grow your business with digital marketing and learn how to get started today.

Before you invest in digital marketing, it’s important to get a handle on the basics. In this guide, we’re going to cover the what, why, and how of digital marketing.

Here are the most important steps for launching a digital marketing campaign:

  • 1. Understand What Is Digital Marketing
  • 2. Understand Why You Should Invest In Digital Marketing
  • 3. Recognize How Digital Marketing Helps Your Business Grow
  • 4. Must Know Digital Marketing Terms & Definitions
  • 5. Understand What Are The Most Common Digital Marketing Channels Available
  • 6. Understand The Common Digital Marketing Mistakes You Should Avoid
  • 7. Digital Marketing Trends for 2020
  • 8. Understand Why Market Research Is Important
  • 9. Find and Hire The Right Digital Marketing Manager
  • 10. Digital Marketing Experts: Understand What Are Their Roles and Responsibilities
  • 11. Understand Which Marketing KPIs You Should Be Monitoring to Measure Success